FANSEDGE® EXPANDS TO BRICK & MORTAR CHANNEL
NEW STORE BLENDS INTERNET SELECTION WITH IN-PERSON SERVICE
 CHICAGO, IL— FansEdge®, the leading retail brand of Dreams, Inc., (AMEX:DRJ), a vertically integrated leader in the licensed sports products industry, announced the opening of its new store at the Fox Valley Mall in Aurora, Illinois, on Wednesday, May 21, 2008. The store launch marks the expansion of the brand and its products into multiple marketing channels, combining the Internet with brick & mortar store operations.
“We know that multi-channel retailing is the right path to pursue, because it will help us better serve our customers,” said Dreams Retail President and FansEdge founder Kevin Bates. “It also will build our brand with consumers and strengthen our overall position in the marketplace. Our customers will now have the option to shop online or off and enjoy the same high-quality customer experience across both channels.”
The store, which is 2,500 square feet, includes licensed apparel, memorabilia, collectibles and hard goods such as blankets, tailgating items, etc. In addition to its wide product selection, the store also includes state-of-the-art interactive kiosks for ordering products.
Customers may order items for various sports teams in different colors, sizes and styles, by simply using the kiosk. The kiosk then transmits a purchase order, and depending on the item, it will be delivered to the store within 24 hours or, at the customer’s request, to their doorstep if they live in the Chicagoland area.
With more than 180,000 SKUs available, including a large selection of apparel for women and children, FansEdge provides sports fans an unequalled shopping experience.
“The FansEdge store is truly the store for sports enthusiasts,” said Bates. “We have everything for the fan and we are able to capitalize on its partnerships in the sports world and utilize our distribution center in Niles, Illinois, to guarantee 24-hour delivery of virtually any product, for any team or player, via our in-store interactive kiosks.”
FansEdge stores also pioneer a touch-screen interactive window display, providing a unique experience for mall shoppers. Through this display, mall patrons can utilize the façade of the store to browse the complete FansEdge inventory, as if they were in the store. In addition, the displays will simulcast videos of athlete signings from other Dreams Inc. company stores across the country. FansEdge is the first store in Fox Valley Mall to utilize this technology.
“With the opening of this store, FansEdge has truly become a multi-channel retailer,” said Bates. “We have merged our strong Internet presence with our retail capabilities to become a leader in the marketplace.”
FANSEDGE GRAND OPENING CELEBRATION MAY 23-25 FEATURES
FREE IN-STORE SIGNINGS BY CHICAGO SPORTS LEGENDS
The new FansEdge store will celebrate its Grand Opening, starting May 23, by hosting an in-store appearance by a different Chicago sports legend every day, Friday through Sunday. The athletes will be on hand in person to meet fans and sign autographs free of charge. Items suitable to be autographed may be purchased in store.
Grand Opening Athlete Appearance Schedule:
Friday, May 23
5-7pm
White Sox Great Minnie Minoso
Saturday, May 24
1:30-3pm
Chicago Bears Hall of Famer Dan Hampton
Sunday, May 25
1-3pm
Chicago Cubs Hall of Famer Fergie Jenkins
Broward County Companies Among 33 Presenting at
Fort Lauderdale Investor Conference
Thursday February 21, 8:17 am ET
FORT LAUDERDALE, FL--(MARKET WIRE)--Feb 21, 2008 -- Plantation's Dreams, Inc. (AMEX:DRJ - News) and China Direct, Inc. (AMEX:CDS - News) in Deerfield Beach will be featured among 33 presenters at The Growth & Value Investor Conference "Spring Break for Wall Street," a free, two-day event beginning February 27 at the Westin Fort Lauderdale.
The 33 companies representing 14 industries and six different stock exchanges will offer a rare, inside look into the core of their strategies, strength of management and the potential for profit. Corporations from as far away as California and Canada will be taking their "Spring Break" at the conference.
At each session, attendees will hear informative presentations from each company's Chief Executive Officer and senior executive management, followed by question and answer sessions. Further, one-on-one opportunities are available with the CEOs and executives.
"Today's stock markets offer true investment opportunities for equity investors -- particularly in the growth and value sectors," said financial advisor, James DePelisi, who is sponsoring the event. "We are especially proud to have firms representing South Florida at The Growth & Value Investor Conference that are standouts in these sectors."
Dreams, Inc. (AMEX:DRJ - News), through its Internet Division, led by FansEdge.com, set two single-day company records for online orders in December. The Plantation, FL sports memorabilia company said it attracted about 300,000 new customers in 2007, with nearly 115,000 new customers transacting e-commerce business in December alone.
Listen to Ross Tannenbaum, Dreams’ President & CEO speaking
at the Growth & Value Investor Conference
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